I felt it’s necessary to recognize that Facebook gain a key role in Internet activity. So I decided to make a small detour through the possessions of a big F. Today its influence on the Internet is huge and simply stunning. You can just imagine how BIG it is outdoing Google on Alexa.

Facebook reached 550 millions accounts this summer. It’s 80mlns bigger then European Union population.

Anyhow Facebook provides many tools to maximizing your presence on the social network. You can not only stay in contact with your friends abroad but you can also do business and make some statistics calculations. With use of Facebook Apps and their API you can create stunning business and fan pages for your needs. Some simple and most popular method is FBML application with help of with you can create your own Facebook FBML pages.

So here are some examples on how to develop successful Facebook landing page. This is not a tutorial but if you would like to read some FBML tutorials you sould rather visit this page.
The main object on any Facebook FBML page is “call-to-action” or if we are trying to be more specific the “Like” button. Its critical to get as much Likes as you can on Facebook. More Likes you have better your business goes. So lets see how some populars companies converting Facebook traffic.

Facebook Call-to-Actions

Escape to Shape

Escape to Shape fanpage meets all requirements of Facebook marketing. You can see “Click to become a fan” action. Twitter, video and Feed call-to-actions. In general, they are good if you do not take into account the small holes in the design.

RodeoHouston

Fantastic Facebook landing page for fans and 1st visitors. You can see here attractive Become a Fan button, a BIG call-to-action sign forcing you to click and awesome designed page. Well-done Rodeo-Houston.

AllFacebook

You might know this Facebook insiders and one of the most popular website on FB news and releases. You can see here alot of tips where to click and what to do. You dont have to think on “Where am I?”. Click the Like button, become a fan, load the video and then subscribe to RSS or proceed to our website.

Sprout

Awesome “Like this page!” reminder. Everything is quite simple and usable. I’d just suggest to Sprout not to use Flash on their fanpage. It’s not a good practice for now.

Mashable

Magnificent landing page! “Join ME! You MUST join me Gendalf!” :) No comments.

New England Patriots

These New England Patriots made a good work with adding Live Radio app, poll, video podcast and some call-to-actions. Really good work to start your Facebook marketing campaign.

Online Stores

The 2d way to convert your fans and visitors is to integrate your online store directly into Facebook. It is difficult but worth the costs.

Adidas

Adidas is one of the 1st companies start using Facebook as their marketing tool. So they have a huge expirience in this niche. I think we should take some inspiration while making own personal fan page.

Jones Soda

Not so famous but still deserve to be listed. Integrated video, dynamic news, twitter feed (which is a big problem on Facebook), social media icons and iPhone app. All this with a good design makes popular Facebook FBML page.

DogPatch

Dogpatch developed by Sprout drives you all information need to meet this company and their services. The one page that gives you maximum information to make your choice.

Victoria’s Sicret

You should probably know that Vitoria’s Sicret according to Hitwise considered one of the best presented internet brands. They are doing a great job here at Facebook aswell.

Well, I hope that I’ve inspired you as to what successfully companies are doing within Facebook and gives you some ideas on how to start your Facebook campaign. Anyhow if you decided to create your own Facebook fan page you might try to use these FBML Templates or read some tips and tricks listed at the FBML blog