Just like business card design, a brochure is another extension of your brand, brochures have been and still are a basic marketing tool to reach out to potential customers. Having a well crafted and correctly branded brochure design is vital if you are to catch a potential customers eye.
Brochures are perfect for leaving around for people to pick up, think how many times you have been in a waiting room, a train, offices or conferences and seen some brochures laying about. Not all brochures are well thought out and certainly not all are well designed, image how many additional customers could be generated with a clever eye catching brochure design.
Take a look at this collection of minimalist and typographic brochure designs, would you be inclined to pick up one of these and read it?