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Using a custom skinned jQuery audio/video player in your website is often more aesthetically pleasing then simply embedding a video from a third party website on your website.
Being able to use a custom designed jQuery player also enables you to pair the design with your branding and design.
Within the new WordPress 3.6 there is also native support for audio and video post type. With this in mind I wanted to explore the various jQuery plugins available that will allow me to enhance the UI when using audio and video within a website.