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In a creative career, where most people are highly attuned to pleasing design and creative thinking, how do you stand out from the crowd? In this digital age, how do you get people to stop and notice you? With stickers.
Millennials are known for being wrapped up in technology, self-publishing, and virtual connections. A sticker, simple as it is, can evoke a personal interaction that helps you connect (non-virtually). Here are some ideas on how you can use stickers to stand out from the hum of other designers and creative folk:
Stickers As Business Cards
Business cards, as archaic, as they may seem, are still one of the most commonly used tools for networking in many industries. Make your business card memorable by creating a business card that is actually a sticker. Use your business logo as the front of the sticker and print your skills on the back. If your business card gets stuck somewhere, it will gain hundreds, possibly thousands of impressions and help to keep you front of mind or generate new business.
Stickers On Business Cards
It can beneficial to create your own set of custom business cards with multiple different designs or information. Business cards are typically ordered in larger quantities. To save you the unnecessary inventory and cost, buy various card stock cut to shape and size. Print stickers with any of the information you wish to include and apply them to the cards. This allows you the versatility to create unique looking cards that will help you stand out and be remembered.
Aside from business cards, another great networking tool is just a sticker with an attractive design. Stickers are naturally a collectible item which people of most ages, adults included, like to take. Creating stickers with some of your work and your website or portfolio address is a great way to get people to take a look at your work. If these are also stuck up, then you are gaining further attention for your work.
Inserting stickers you designed into packages or physical mail being delivered to clients or customers is a fast and cost-effective way to build your client relationship. Switch up the designs once in a while to create a collectible set and keep your customers coming back for more.
Custom stickers and decals can be printed on a variety of online print shops and services. They are a relatively affordable way to get noticed and further grow your client base.