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1. Start with Few Options
When the user comes to your website try to offer only a few main options. At the beginning, many options can be confusing and lead to decision paralysis. According to Wikipedia, the main goal of a user interface is to allow effective operation and control of the machine from the human end, whilst the machine simultaneously feeds back information that aids the operators’ decision-making process. In simple words, easy and attractive interfaces from the beginning are the best start. Try to catch, but not to confuse a user.
2. The Psychology Of Color
The second lesson is understanding the psychological impact colors have on users. Different colors can indicate, power, playfulness or trust. Color can have a dramatic impact on conversion rates. Every color has a different meaning in our mind. For example, orange is the color of social communication and optimism, green is the color of balance and growth and blue is the color of trust and peace. That’s why Facebook is in blue. Every color has a different meaning, be aware before choosing. To learn more about color and consumer psychology check the article by Neil Patel and Rikita Puri on Quicksprout.
3. Photos of Real People
In every casino website, you will found a photo of happy and winning person. The same scenario works with TV advertising and general marketing principles. When people running eCommerce websites or advertising products associating photos of people with products engenders trust. To check if it works you can try to make an A/B test. Create one landing page with real human photo and another one without it. It could be a picture or some typography. And you will see how people react.
Here some salient points about human photos on websites:
- Photos of real people on a website have positive impact on visitor’s first impression of trustworthiness;
- Photos of real people with focus on face create strong emotional connection;
- Visitors can tell when you are using stock photos, try to use real photos.
4. Call to Action!
Call to action – is a term used for elements in a web page that solicit an action from the user. If the user came to your website you want to “catch” him. Make him sign up, buy or subscribe. The most popular type of call to action in web interfaces comes in the form of clickable buttons. After that button performs an action (example: “Buy it now!”, “Get a discount” or “Sign Up”). Designing call to action buttons into web interfaces requires some forethought and planning. I suggest you focus on the main goal and make it your call to action.
The last and one of the biggest lesson I’ve to learn is about investment. If you want to make money from your website or project, you need to make an investment. For example, to attract the users, casino websites always offering free money (example: “Up to $250 Bonus” or “Sign up and get $100 for Free”). It makes you sign up, and take that cash! It works same with online shops with discounts and free shipping. Just try to find what you can offer to new users. Let the money to make you more money.