As the saying goes, you only get one chance to make a first impression. Your landing page may be the first thing potential customers encounter when they hear about you, your company or your product, and so it’s absolutely critical. This is especially true if you’re a startup or a small business, where often you don’t get a second chance.
Some companies do a truly phenomenal job with their landing pages. A landing page that’s been crafted beautifully, is uncluttered and that helps to show off the product or service well can reflect extremely well on the brand that it’s for. If you put all of your attention and focus into the product, but not into the landing page, then it can be hard to get the sales that you may otherwise deserve.
I wanted to write a post that showcased some of my favourite fresh, interesting and bold landing page designs that I think do a great job at putting the product in the spotlight. All of these examples make use of beautiful, creative design to show off the product, and I hope that this collection gives you some ideas around improvements you could make to your own landing pages. If you know of any other examples of stylish, bold and creative landing page designs, I’d love to hear about them in the comments section below. Read More
I’ve been a fan of icon design for years. Much like how a logo represents the tone and personality of a company, an icon represents a program or app. Both make use of a tiny canvas size and often have a lot to say with little space to say it.
Ever since iPhone apps started picking up traction, icon design has improved more and more. With time, designers and developers have been able to practice creating a beautiful, stylish and slick icon that suits the device it’s on, and looks great at high resolution and when it’s a tiny icon on a home screen.
It’s important to mention that it’s remarkably challenging to create an icon that looks good – it can take an extraordinary amount of work and skill to create something that looks simple, and the more complex a design, the more talent is required. Read More
It’s surprising how much a logo can say about a company. The entire personality, tone and voice of the brand is represented by that one, small image and it’s the designers job to make sure that the personality of the logo matches that of the brand.
This is, of course, not easy – there are a huge number of different directions that you can go in, and each small decision you make can have a monumental impact on the tone of the final design.
I wanted to create a collection of some of my favourite logo designs that all have a stylish, elegant tone to them. These have all been created in black and white, which is a challenge in itself – but the result is a series of logos that I believe look stunning, and that help to set a mood and idea of the brand behind the design.
I hope that you find this collection interesting and inspiring, and that it gets you thinking about possible logo designs that you can create too. If you’ve come across any black and white brand identities that you think deserve to be included, I’d love to hear about them in the comments. Read More