Logo Design: Online Logo Maker Vs. Agency Vs. Freelance Designer

Get our posts emailed to you with our monthly newsletter, subscribe here.

Whether you run an online business or a blog, you need to transform it into a brand if you want to attract more visitors/customers and improve your online presence. For that, one of the most important things that you need is a professional logo. Now, you have the following options for that and they are discussed with their pros and cons for your review:

Agency

Image source: Unsplash

The most straightforward and simple way to get a logo designed is to find a graphics design agency. Many businesses take this approach because that’s how most of the services are obtained in a traditional organization. However, there are two main problems that you may face. First, the cost of service can be quite high (many graphics designers charge up to $100 per hour). Second, you are most likely to deal with many design revisions which can take a long time. 

There is really one good reason to pick a graphics design agency rather than other two options in this list which is that you get a professional to work with who can understand your requirements in a way that no software can. Plus, you can get the final designed edited the way you want by explaining to the designer directly. 

Online Logo Maker

Image source: Tailor Brands

There is no dearth of online tools for almost everything- sales, marketing, accounting, etc. Naturally, there are plenty of online logo maker applications as well. 

Compared to graphics design agencies, web-based logo makers and apps are easily accessible and affordable. They are also user-friendly which means that even small businesses and solopreneurs can use them to create high-quality branding assets on the fly. 

While there are plenty of online logo makers that allow you to handpick the various components of a design viz. fonts, colors, and icons, there are some advanced ones too that can do all the hard work for you. These are programs that are powered by artificial intelligence and machine learning, and they can analyze your requirements based on the inputs provided by you- the name of your business, industry, slogan, etc. 

Freelancer

Image source: Unsplash

If you want the help of a professional graphics designer but can’t afford to work with a top graphics design agency, then you can consider working with a freelancer professional. Thanks to platforms like freelancer.com or upwork.com, you can easily find skilled graphics designers at prices that you are comfortable with. If you want to look for designers through job portals like monster.com, then you can also take a look at some of the examples of inspiring graphics designers resumes to find the ones that are worthy of consideration. 

There are many advantages to working with freelancers too. These include a wide range of options- you can review the profiles of thousands of freelancers with different backgrounds and pick the one that aptly meets your expectations. They also tend to charge way less than full-time designers or design agencies. 

Conclusion

Comparing all the 3 options, you can see that there are merits and demerits of each one of them. You just need to review your own requirements to pick the right one. For instance, if you run a sizeable business that generates high revenue, then you can find a good graphics design agency in your area to get some of the most spectacular logos. However, if you are short on money, then logo makers are easily the best option as you can use these tools yourself even if you don’t have experience and get the desired results in just a few minutes!

Posted by Jason Bayless