Shaded logos that use gradients and shading have, historically, been avoided because they aren’t shown at their best when printed in black and white, but as the web has evolved and become used more and more by businesses (and especially with the emergence of companies that only operate online), shaded logos are coming back with a vengeance.

Shading and gradients can add a depth to a logo, and can help to make the mark “pop” a bit more. It’s a very useful technique to be able to lift part of the logo off the page so that it doesn’t seem quite so flat – but it can be quite challenging to do it effectively and in a way that looks natural. I’ve brought together 30 examples of superbly crafted shaded logos that make use of gradients & shading to improve and define the logo – hopefully this collection will inspire you with your next logo design.

And for even more logo inspiration, check out another article about inspiring logo design on Design Woop.

S Logo

Crumby Creative Logo

LG Shaded Impossible Shape Monogram

Shopanalyst Logo

Yuvod Logo

Windwhirl

BB

Toucan Logo Design Exploration

Payment System Logo Proposal

Letter T Exploration

Payment System Shaded Logos

CreateStudio

Heart + Hook Logo

Payment System

Letter Y

Caroline

EC

D + 10

Airborne Travel Agency Logo

Eagle Logo

A P

P Monogram Logo Idea

Human Minimal Logo

Propeller

Lotus

CFO Club

Medusa

25°

Valiance

Leaf logo